In the dynamic world of business, companies often face unexpected challenges that require adaptive strategies. One such situation arises when considering outsourcing customer support to a country like Ukraine, which is currently experiencing a complex geopolitical situation. Despite the ongoing challenges, there are important considerations and potential benefits that come with...

Your product journey is eventually built with customer needs and feedback. Customer support is your secret sauce for your customer journey. Without it, you can’t possibly know what customers want or need from your product. It’s the foundation of a successful product – listening to customers and taking their feedback to heart. Customer support is essential to understanding...