We all know how important it is for a business to provide great customer service, which can help us maintain healthy relationships with existing customers and attract new ones as well. But take a closer look at any decent-sized organization and you’ll find lots of other people working behind the scenes to keep it going – from salespeople and marketers trying to bring in new leads or...

Customer support teams know their product or service in and out because they use it every day to help customers to solve problems. Because they’re in close contact with users, they’re able to gather information about what kinds of issues a user might have with a given solution and how that problem can be resolved. This is a differentiator that can be used in many verticals, but the...